Resources Library by ANA

Big deal

This is a quantitative analysis of the advertising philosophy of ten prominent people in Dutch advertising - five from big commercial firms, e.g.: Mora (Lever) and DE (Sara Lee), and five from big advertising agencies, e.g.: Saatchi & Saatchi and...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Marten Brouwer, Nina Binnendijk

September 1, 1995

Supporting the world's most competitive radio industry

This paper briefly reviews a history of radio research in New Zealand and describes the relatively strong position of radio within the media market. This strength has continued in recent years. The authors describe the fully integrated involvement of...

Catalogue: Radio Research Symposium 1995

Authors: John Gandar, Bev Davies-Cullen

July 1, 1995

Seeking common factors for standardization strategy in global marketing

As global business expands, practitioners in this field have desire to control or manipulate their global business strategy. In order to do this, they have to understand the global marketing environment at the same sophisticated level as their...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Hiroshi Kosaka

June 15, 1995

Effects of changing consumer lifestyles in the retail market

In this paper three topical ways of segmenting retail markets are discussed illustrating the principal advantages and unique insights afforded by each of them individually. By use of a matrix approach it will then be shown how they can be combined...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Douglas Parker

Company: Douglas Parker Associates (Pty) Ltd.

June 15, 1995

1990-1995 status and perspectives for hard-discount in France

In this paper we shall analyse and put in perspective the most significant development in French retail distribution since the appearance of hypermarkets - the emergence of a new type of store, the Hard-Discount store. In the first section we shall...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Authors: Denis Delmas, Laurent Zeller

June 15, 1995

To what extent Japanese mayors are marketing-oriented

Japanese municipalities still lack a full understanding of marketing: to them marketing means developing and promoting regional specialties or going into business with private sector capital and for-profit corporations. In these circumstances, the...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Kazuo Kobayashi

June 15, 1995

Open-market aftershocks

Czech and Slovak consumers' attitudes toward brands have undergone a massive shift since the opening of the market, becoming significantly more sophisticated and critical over the last five years. Compared to extremely price-sensitive and...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Jennifer Gibbs, Marek Boguszak

Company: KANTAR TNS Malaysia

April 1, 1995

A sociocultural typology of the Mazowsze region in Poland, compared with Western European typologies

The paper is divided in three parts. A short introduction explains the uses of sociocultural variables and typologies in Western Europe. Since Eastern European markets are developing towards the level of complexity of their Western counterparts, it...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Stefano Magistretti, Jacek Dohnalik

Company: KANTAR TNS Malaysia

April 1, 1995

Theory and application of multivariate methods (interdependance)

Factor Analysis (like the similar technique of Principal Components Analysis) is a multivariate statistical method used primarily for data reduction. Itis usually employed to reduce the columns of our data matrix, that is the variables measured for...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Harris

February 14, 1995